As part of an upcoming USPS partnership product launch, I led three rounds of user research to inform design and branding decisions while protecting product confidentiality. My work focused on improving usability, building trust through data transparency, and clarifying the brand name for the target audience.
Usability Testing: Evaluated early high-fidelity designs with 15 participants across desktop and mobile to assess ease of interaction, trust, perceived helpfulness, and brand attribution.
Data Transparency Study: Interviewed 12 participants to identify gaps in data-sharing clarity and strengthen user trust through improved privacy communication.
Name Evaluation Study: Collected 50 participant feedbacks on potential product names to gauge resonance, clarity, and preferences.
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Due to company policy, detailed information about this project is currently not available to the public. If you'd like to learn more, feel free to reach out directly.
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