As part of an upcoming government-affiliated service platform, I led three rounds of user research to inform design decisions while maintaining confidentiality at Red Ventures.
My work focused on improving usability, building trust through clear data communication, and clarifying the brand name for the target audience.
Usability Testing: Evaluated early high-fidelity designs with 15 participants across desktop and mobile to assess ease of interaction, trust, perceived helpfulness, and brand attribution.
Data Transparency Study: Interviewed 12 participants to identify gaps in data-sharing clarity and strengthen user trust through improved privacy communication.
Name Evaluation Study: Collected 50 participants feedbacks on potential product names to gauge resonance, clarity, and preferences.
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Due to company policy, detailed information about this project is currently not available to the public. If you'd like to learn more, feel free to reach out directly.
Seamless Broadband Transfer Experience for Movers